Well yes I do think there is alot of content creation now more then years back. With now social media becoming so popular there are alot of way to make some good money if you make your own content. It is a new idea but there is kids making Millions that are doing it.
Back then, only a handful of people are considered content creators. It was only youtubers. And it wasn't very easy to make content before as there wasn't much watching youtube anyway. But now, anyone can film a 30s video on their phone, post it and garner views and likes immediately. Up to you what to do with that kind of shift.
People are now more aware of different ways of making money than before and now people know that content creation is one of the cool ways of earning money. Imagine the number of followers some of these content creators have and how much they earn through monetization and other promotional services they offer. That is a big motivation for people to go into content creation.