Transparency is one of the ways of getting more customers as a firm and that is what had helped so many companies and projects to get the heart of their users. Creating a fast developing brand need this to compete with other firms in the same nitch.
Many many recovery services are in the Internet and the best what to stand out of the majority is to be transparent with customers and also giving a good services that will bring more referrals.
When a company is transparent in what they do, there will be more testimony coming from individuals that has used there service earlier and that will in turn fetch them more clients to do business with in the future, in terms of companies or institutions competing with one another, there are many things that are involved which you have also mentioned but one of them is rendering services in a different way that no other company that render same service can do, for me I love where there's competition not for showing off but for the purpose of bringing out the best in individuals.