It will be better to lure and entice these high-potential players than to invite them.

There is a lot of reluctance from individuals when you invite them sometime to something new or try to introduce them to something new, especially when they really have no need to change their ways. Abandoning the things they know and then following your own is something that will be difficult for them to do.

To lure and entice these high-potential players, you need to introduce them to a benefit that they are not already enjoying on the platform they use.