I'll tell you something curious and interesting
Brazil is one of the countries that bets the most

https://igamingbusiness.com/legal-compliance/regulation/waterhouse-vc-betting-in-brazil-history-of-the-market/#:~:text=Far%20from%20a%20routine%20policy,colossal%20but%20highly%20competitive%20opportunity.

Sports betting and the Tiger game are very popular here
You can easily walk down the street and hear people talking about betting

All Serie A soccer teams are sponsored by betting companies. The championship is also sponsored by betting companies.
I think that in Brazil, the main factors are cultural.