Yes, they have to concentrate on building larger customer bases, gaining the trust of potential clients has more importance than trying to launch a signature campaign, plus a wallet needs to need password recovery before companies like this can get customers and launching a signature campaign without knowing the exact or a relatively good number of potential clients that they are going to have, attention should be more on what they can offer, a good company's work advertises itself without stress, and word of mouth goes a long way to boost customer confidence in companies like this.
You are right here and I also share the same sentiment buddy, attention should first be on how trustworthy they are, how reliable they are and how efficient they are in their services rendered, and it's because of that I think that right now, a signature campaign is not a good idea, what they need to do right now is a review campaign, with that, people can testify how efficient and effective they are in discarding their duties, and if they can't do it as they claimed, we are all going to know, because anyone can claim to know how to do anything, but till proven right, you just can't conclude yet.