I like how masterful Donald Trump uses his surname as a brand. Anyone who can afford, put Trump in their product name and immediately get recognition. Also product get recognized as something expensive and luxurious. Make a product, add Trump to its name - it will add greatly to product price and get a lot of free promotion.
There are ups, but there are downs to it as well. He manages to use his name, but he also manages to use "debt" as a power play. You know the most famous "if you owe a bank a thousand dollars, that is your problem, if you owe the bank a million dollars, that is banks problem" type of thing? Well he does that, but with hundreds of millions of dollars.
We have seen him use it both ways, like both he talked about how "rich" he is, and then go back on court and say he can't afford something, when we all know both are true. His "networth" could be high, as in things he owns, but in reality, he has no money and a ton of debt in return of having those things. For a while (before his second term and trump meme coin income) there was a 6 month period, where he had more debt than his entire networth.
Yes rich people take debt to grow, but not bigger than their entire networth. Basically, he is playing a game, and he doesn't care about the results, his finances are screwed up, but he doesn't care, because he owes a lot, which means he can continue to live like rich, without needing to pay back, and banks can't just seize, because if they try to, they can't seize enough, and banks would be losers, so instead, they let him be, and hope he would pay some back one day. (or make 3.3 trillion dollar tax cuts for them with BBB).