There are no money in serie A.
So if the owned dont' decide to put like 100-200 m € in the club, you need to sell what you don't want.
And you need to buy what the others do not want.
I can't see any team in Italy paying 70m for a player in these times.
Premier League clubs are spending big. Arsenal, City, Chelsea and Liverpool are all set to spend over €200m in the transfer market. But Serie A clubs are lagging far behind. Juventus, Milan and Napoli are perhaps the biggest spenders.
Napoli spent around €75m on Beukema, Noa lang, Marianucci and Lucca.
Inter Milan spent around €66m on Henrique, Bonny, Sucic and Zalewaski.
Juventus management spent around €90m on Concacao, Gonzalez, Kalulu and Gregorio.
No team has reached the €100m mark. Have Serie A clubs suddenly become poor? Or are the owners no longer interested in spending more money on running their clubs?
I think this is the trend for quite some time in Serie A and I doubt it will change anytime soon. It's not about becoming poor or being greedy , it's just their policy regarding the amount of money they involve in sports and transfers. Per example Italy priority right now is to promote young Italian players that can create a new squad for Italy for the next World Cup and Euros because right now they have a mediocre team that lacks very talented players and that's why the most investments right now is to promote young Italian football players towards Serie A and big teams ( Inter , Milan , Lazio , Roma , Atalanta , Juventus , Napoli and even Fiorentina ).