Well, I have never once heard of any gambler who enjoys losing at gambling. Obviously, the adrenaline and pleasure of gambling can only be obtained from winning, while prolonged losses can only lead to stress and then to a tilt if a gambler does not stop in time.
You can definitely get an adrenaline rush from the process. For example, if I place a bet and watch the match, there will be plenty of adrenaline, especially if there are many dangerous moments near my team’s goal. But no one gets any pleasure from losing. To enjoy it, you need to win. And if gambling gives you only an adrenaline rush without any satisfaction, I think no player would be able to keep playing for very long.