It is true we all direct our attention to the potential amount we are standing a chance on winning should our games go as predicted. But you have to note one thing here, and that is, when you eventually lose the bet assuming it's in sports betting, that when you get to understand the statement "gamble with what you can afford to lose". Because at the end you don't think anymore about the potential win but the amount you used in staking which could affect you if it was some big amount you had to lose