Bottomline, people can create any method of marketing or how they launch their project, the success of the project will depend on how the team will develop their objectives and achieve their goals one by one. We have seen it thru the years, no matter how they introduce their project, if the foundation is empty - meaning, the developers behind are not sincere with their goals, it won't go far. You can see it how it will perform in the market. There will be uptick but once it goes down, hard to recover as it will continue to decline its price up until no more is trading with it.
Yes, the team is the factor of a project able to survive or not. If the team doesn't develop the real product for their coin/token, the coin/token will lose value slowly. Even community tokens considered to have potential due to their strong community also cannot to survive, as happened with Bitcoin and Doge. Communities in new projects aren't driven by their loyalty to development, but rather by profit-seeking and pump-and-dump schemes. I haven't found a community token that thrived this year, even if they adopted a fair launch method CMIIW.