I think it is attention grabbing, and there is no regulation. How does one even become the official crypto currency of any industry? You just say you are, and make it as so. Just saying you are is not enough though, you need to make it as such. I am hoping that it is coming.

Have you been to the stores lately and looked at your food containers to see NATURAL flavoring on it. Only to find out NATURAL apple flavor, contains no apples. The flavoring, some chemical combination, taste like that, of natural apples, so they can call it as such.

I can see wanting to come down on the coin for making lofty claims, it almost makes ya wanna roll your eyes, like really? the official coin? Pretty much what you are saying, but from a marketing stand point. The general consumer does not stop and over analyze everything, they do not have time. Having words like official def helps create an air of authority and such. I think the people who feel as we do are in a minority, a majority of people are just too stupid to understand what any of it means and do what their friends do and need buzz words like official to add validity to their choice in potcoin. "so why did you choose potcoin over dopecoin or hempcoin?" "well, the site said it was the official currency of the industry." Sad, but true.

Thinking about it as a goal for them, perhaps. The more you say something the more true it becomes and the more likely you are to achieve that goal, just mental conditioning. I would rather have the devs wake up each morning thinking they are running THE crypto of the pot industry rather than have them waking up thinking they were running just another shit coin. Ain't nothin wrong with that.