The competition is hard for the new ones if they're not going to make their brands exposed and advertised.
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But the most important thing they need to do to really stand out from their competitors is to remain active and keep interacting with forum members by answering their questions and addressing their concerns.
They are very aware competition is tough, pretty much that is way they are advertising those very attractive deposit bonuses here in this thread, they are going to get the attention of some gamblers willing to take advantage of some free spins and open to new casinos. Also, there is the fact they seemingly are VPN friendly, which is something you don't usually see in casinos which are fully regulated. The fact they are advertising as well through a signature campaign shows the management of this new casino are going all in to get the attention of gamblers here and get a slice of the market for themselves, it is not going to be easy, it was never meant to be easy.
I will keep an eye on this casino, as it seems to be promising if they manage to keep a spotless reputation and continue to engage with our community.
Also, they probably are managing their signature campaign elsewhere, perhaps a discord/Telegram group, which is something unheard of here on the forum...