Yes, I think we all know which campaign who does it in short term and then comes back again to have another short burst usually 4-8 weeks and then get the data and analyzed and see the results. But definitely, having a long terms campaign has more beneficial as it exposes your brand here and it could also bring new customers for the casino. Then after that, the casino representatives are here answering all questions and doubts about the casino. So maybe this is just a start for this casino. And as we all know, it is being handled by one of the most reputable manager, so his input will be good and maybe we can see events, contests and other promotion in the future so bring this casino closer to most of the gamblers here.
It is a classic careful marketing approach, and do trial marketing, assess its effects, and make decisions to continue that marketing program or stop it, and if continue with or without some adjustment from the initial program and terms.
Winna company already decided to start with a good signature campaign from its pay rates and total participants. This shows the team were aware of common standard of pay rates and participant number size so they chose good figures for a campaign start. With the professional campaign manager they hired, I believe that they will see good results when asses first weeks of the campaign. It's not barely seen a company decides to expand their marketing from signature campaign by increasing participant numbers to other marketing types after first successful trial weeks.