Alcoholic beverages are usually disguised as carbonated (soda) drinks. When sold, they target teenagers and adults (17+). They are certainly everyday drinks that can be taken anywhere (perhaps with a low alcohol content of 1-4%) and cause a warm feeling in the body without causing drunkenness if the dose/portion of the drink is small.
As long as the state receives tax revenue, whether it be from beverages, food or any type of game, it will of course grant permission and only act as a supervisor. This means that even if the product is intended for adults, it can be widely distributed with a ‘Regulated’ label and a small warning on the packaging/banner. .
Of course, it is created for people who are healthy, both physically and financially, so that if they lose anything, they will not become depressed, although this depends on the individual. Even when talking about addiction to other things that can be consumed, if the heart responds with joy, satisfaction, and contentment, then people will enjoy it and continue to do it. This is especially true for things that give a momentary sensation, such as drinking and gambling.
Although both comparisons play with thoughts, pleasures, and behaviours, I don't think they can be normalised, even if there is compensation for some interests. Although not always, there are certainly those who are harmed by both of these things. In fact, commotion and chaos often arise from both sources of problems because they involve psychology.