These days, a personal brand can be more powerful than a big company. People don’t just buy products they buy trust. If a celebrity or creator is known and trusted, their followers will support whatever they do, sometimes without question.

What’s interesting is that this isn’t limited to celebrities anymore. With social media, anyone can build their own “mini-economy” around their name, skills, or passion. You don’t need millions of followers  just a loyal few who believe in what you do.

But like you said, there’s a big risk too. One mistake, one bad decision, and everything can crash. Reputation now feels like digital currency  it’s earned slowly but can be lost in seconds.