OP it is a personal matter, everyone has different plans. Some are looking for short term profits, some are planning to hold for long term. But no one will hold Bitcoin forever. And what is the benefit of holding forever? If you ask me about this, then I will not hold Bitcoin forever. Of course I will hold for long term, like 8-10 years plan, I invested hoping for good returns in future. Now if you are in profit you can try to sell and buy again but the best is to hold for long term.