Reopening accounts that requested to be closed (doesn't matter which or any reason has been gives) is violating their own rules since it states under no circumstances they will reopen
Are you sure about that? That's not a specific policy when applied to general account closures. Their terms of service states this:
6.11. Should you wish to close your account with us, please send an email from your Registered Email Address to our Customer Support Department via the links on the Website.
OP did not mention in their email to BetFury that they were self-excluding themselves. The self-exclusion policy is a little different:
6.9. Please remember that betting is purely for entertainment and pleasure and you should stop as soon as it stops being fun. Absolutely do not bet anything you can’t afford to lose. If you feel that you may have lost control of your gambling, we offer a self-exclusion option. Just send a message to our Customer Support Department using your Registered Email Address that you wish to SELF-EXCLUDE and this request will take effect within 24 hours from the moment of its receipt. In this case, your account will be disabled until further notice, and you won’t be able to login into it.
It appears BetFury had no knowledge that OP was trying to self-exclude. Just trying to be fair.
Well they did close his account, didn't they? So they knew and understood what he was talking about and acted accordingly, basically following their own rules. Like I said I got the same exact email when I closed mine. They even say he can't open new accounts or whatever.
Closing an account is the same as self excluding (the don't make a difference), if you think otherwise I would like to understand your thought process behind that.
Anyway, my opinion is set, not only because of this case but also because I think the approach to responsible gambling on this site is ridiculous. Only letting you self exclude for 1 week of the month and the next best thing you can do is permanently (basically losing all your VIP level perks forever) is ridiculous. They know exactly what they are doing. Stake and many other sites give you so many options, but betfury says you can leave 1 week or leave forever and give up all your progress. Kinda ridiculous.
Just so you know:
6.11. Should you wish to close your account with us, please send an email from your Registered Email Address to our Customer Support Department via the links on the Website.
That's the exact same procedure as self excluding permanently. You have to send an email, can't do on the website.