Bear market is an important aspect of the market, it is never surprising to see a bear market happen, short term investors gets worried when they hear the bear part and long term investors sees it as an opportunity to grab more Bitcoin. Most influencers are traders, what they do using this strategy is to cause panic so others can sell while they prepare to buy as soon the market begins to drop.

Don't think of following influencers trend, if it doesn't benefit them one way or the other they won't engage. Just prepare yourself to buy during bear market and hold what you have during bull seasons, forget about promoters theories.