I like Binance's UI/UX design. Binance offers lots of services compared to its competitors, so I imagine that in such cases, it's very hard to have a good UI/UX design but as an experienced designer, I would say that Binance does well.
What offers did Binance have that other exchanges do not have? I doubt what you posted because I see nothing special in Binance than having higher customers. But maybe I am wrong, you can list the features on this thread for us to see.