This year, in my opinion, Juventus will be serious and will put in the effort. They are making some important sales which, if they go through, will allow Juventus to become the direct rival of Napoli and Inter, who are certainly the candidates to win the next Scudetto.
Last year they were also serious in competing but unfortunately they lacked attacking players who could exploit or control the game, leading to victory (their attacking style was too monotonous under Motta leadership). Well, this year they seem to have succeeded in implementing new tactics and playing styles under Igor Tudor, although they haven't looked completely perfect yet but with the addition of new players in this transfer window, the results will likely be very positive. According to data, Juventus has purchased 7 players, which is enough for them to compete competitively in Serie A later.