We got so wrapped up in the technical side of the site and bonus systems that we completely neglected this forum 0_0. Plus, we've gotten used to handling questions through our social media channels. Really appreciate you calling this out!
Actually he isn't forcing you into something; he just expressed his concern. You might take it seriously or just keep doing what you are doing. But it seems true you guys aren't much interested in engaging in the discussion and questions raised by users here. I can understand you might be active on the other social media and underestimated the forum. It really fully depends on you, but just keep in mind here on the forum are real users, and those who are active on this board are mostly gamblers.
What would you recommend for our approach here beyond just answering occasional questions? We'd especially love to hear your thoughts on marketing strategies for this platform.
As I stated above, mostly gamblers are active in the gambling section, which means if you become active and supportive on your announcement thread, then gamblers would notice and might be interested in your platform. This is what you first need actually if you hear my advice. And if you really need a stronger marketing strategy on the forum, then you might choose to proceed with a signature campaign. Most gambling platforms are doing it for branding their platform, and you might follow if you want. Besides that, you may run some giveaway campaigns and competitions as well.