~snip~
Where can we verify the starting time that you mentioned here? I was also trying to find out the exact start time of those matches. But I only managed to find out that some of those matches started before 10:00 AM EDT, while some other matches started after 10:00 AM EDT. Two to three matches were played on the same court number. Which proves all the matches didn't happen at the same time. Bookmakers were indeed showing a generic time. Maybe OP has already verified the game start times and accepted the decision of Roobet.
The nice thing for the OP is that this may be another case where some bets are good. All bets started at 10 are good even if they throw the others out.