Liverpool performance was very grate last season and challenge many club in many competitions. But am surprised that they didn't do well in Champions league competition and making M.sallah lose is dream of winning the ballon d'Or. Am really surprised that Liverpool just win only one trophy and that is the premier league title. They fail to win the rest they need to try more harder this coming season if they really want to win the ucl again. Because this season ucl will be more tougher because they have some new club that will join this time and try to challenge other that are into in it. Let see how the competition will go this time around and see if Liverpool can get the opportunity to win it this season, since they have some key players in the club currently and can help them win many title this time around.
Liverpool didn't spent this much money because they want to win premier league after all. They already did win that, so it is not really that much difficult for them to win it here. They have spent this much, because they want to win the UCL, and if they can do that then they are going to make more money than just the UCL winners reward. Remember, they are just a club which wants more sponsorship and branding value.
Liverpool is owned by rich folks who wants more value for the club overall estimate in case they want to sell. Winning UCL makes that team earn some money that's true, but also increases the value. So they spent nearly 300 million, for a chance to win the UCL and get a return if possible, and hoping to get UCL title.