Sort of. There is a balance, airdrops means marketing, so if the project gets more marketing than the tokens they distribute, then it will do fine, if it gets less then it will do badly. So let's assume that you distribute 10k tokens, and you want the project to be 1 dollar per token, if the marketing brings in 10k+ dollars funding, that means you can consider it 1 dollar token, if it brings in less, then it's bad, if it brings more, it's good.

Many people end up with issues on that part because most airdrops bring in nearly no money and boring marketing. If your projects marketing is exactly the same as the project next to yours, then there is no reason why it would go up, and you should avoid that if possible and get better marketing.