Not necessarily they are featured in cryptocoinsnews...
The concept of shame really doesnt exist in this early crypto world is really like the wild west..
They build miners mine with them and then sell immediately as pre-order.
Considering their miners will ship in three months.
Plus the prices of chips at innosilicon right now at 200 per chip (maybe less depend on order) which makes 200x48=9600 (11,000 give take at current prices).
They are reaping all the profits now and three months later, they sell the 11,000 for 3,600.
If they dont make enough money by then simply delay shipment.
Pretty smart...

Oh and while you're at it, claim you can mine scrypt-N...three months and we'll find an engineer to make scrypt-N work with this chip 

Double smart...