Indeed the level of coolness of main event does not match level of coolness of rest of the card 
Indeed co-main event could be bigger stars.
Have you heard that UFC has signed 7.7 billion deal with Paramaunt+ ? Here is link about it https://www.ufc.com/news/dana-white-new-ufc-deal-paramount. What does it means for us? There will be no PPV anymore. If you want to watch UFC live - subscribe for Paramount+. Dont know if I want to have another subscription in addition to netflix, youtube and spotify... On the other hand its 10-15 bucks per month only.
Indeed co-main event could be bigger stars. Have you heard that UFC has signed 7.7 billion deal with Paramaunt+ ? Here is link about it https://www.ufc.com/news/dana-white-new-ufc-deal-paramount. What does it means for us? There will be no PPV anymore. If you want to watch UFC live - subscribe for Paramount+. Dont know if I want to have another subscription in addition to netflix, youtube and spotify... On the other hand its 10-15 bucks per month only.
That's big news indeed. I wonder how will that affect the PPV stars, who were getting their cuts from PPV sales.
There's a risk the top fighters who draw in the most views would not be getting as much as they did with the PPV system, which could take away the incentive for them doing their part in hyping up fights. That's unless the UFC/Paramount come up with other way of measuring fighters' popularity.
But it sounds like a win for the UFC, especially considering previous rumours about their low PPV sales. They wouldn't have to worry about that for a while now.