Airdrops have become one of the most common ways for new crypto projects to gain attention, grow communities, and reward early supporters.
But I’ve noticed a trend a lot of these projects have massive sell pressure right after the airdrop claim period. Early holders dump their free tokens, and surely the price crashes, and the project struggles to recover.
Some people argue that airdrops are great for marketing and getting more users, while others believe they create a short-term hype bubble and hurt long-term value.
If a project is strong, selling pressure is not a problem. And the projects that are strong stay far away from airdrops and market themselves differently. All those projects promote airdrops that want to do cheap marketing. Because through airdrops, a very large community can be created very quickly. But they only get free coins by completing some simple tasks, so they don't care about them. As soon as they get those coins, they immediately jump to sell them at any price, which causes the price of those coins to fall quickly. And if there is no strong project, the price of those coins cannot recover.