Would you place your bet on that team just because they have the momentum on their side, or do you think it’s just an illusion and not really a factor in the outcome?
Momentum is definitely a thing. It gives the players some confidence and they are more precise with their moves because of the found confidence. But if I initially made a bet on the other team, there must also be a valid reason so I might still stick with that. Sometimes even with momentum the win never comes their way. Momentum is built and not just given randomly or suddenly.
Momentum in games makes you to stick to plan of what you strongly believe will play out and that is the fun and thrill of anticipation when you are on the edge of your chair hoping for your bet to play out. I am not strict with my betting strategy, I can decide to follow my plan and hope that my prediction of a match happens or I can cash out if I'm not so positive about what the final result will be. When you bet on a match you should take advantage of every options that are available, stick to your original plan, go with your momentum or cash out if the option is available.