It help the sellers to get more buyers through their quality product, they have showcase for the buyers to view in the market. Another benefit of competitive economy, it allow companies that are not into quality standard to change to quality standard to get more customers from the market, because is only quality products that can change the mind of customers to focus on a particular product in the market.
Competitive economy also change other manufacturer mind to copy from the company that stand for quality product to prove to their customers, that they have upgrade their products, because without that quality product upgrade, there is nothing that will make their customers to remain with them.