If the site was making a lot of profit and the owners were the same, I highly doubt they would cancel the signature campaign.
This industry is getting tougher. You need really deep pockets to survive and one small wrong decision can lead to massive damage. We have seen a few examples (I dont want to name) where very reputable casinos are withholding the payments for no reasons for months.
Sometimes short sighted projects use selective scamming in order to get out of the pit and almost all the time it does not work.
No doubt about that. The competition among casinos is getting tougher so if they can not give something that can surprise or satisfy their members, they will leave and move to the other casinos.
It needs awareness from the owner to see what is going on in their casino so they can do something that can make their members stay and continue gambling on their site. Members want their satisfaction while gambling on that site so it is a job for the team, including the owner, to give it.