https://calbizjournal.com/the-betting-industrys-growing-impact-on-sports-sponsorship

yeah in sports betting Viewership & revenue boosted up. NFL witnessed a steep increase in viewership, 20% after PASPA as bettors started taking more interest & find out about more teams, in-app betting, live game updates etc just built to give an immersive experience. The flow of sponsorships also increased significantly in leagues as Betting brands are investing more than 100 million every year to the EPL.

Even WNBA has just shown exponential growth & all the credit goes to these Betting partnerships & promos. However everything is not so shiny as it appears because there have also been rampant cases of match fixing whether its Lebanon or MLB investigations and the integrity is always under question when promotions are entangled tightly with the sports media. It is a value for money boost but still the regulating authorities have to be alert and ensure fairness.