They are just fooling people around and their main intention is to gain lots of money for those people buy their shit tokens. Its better for people to stop riding with the hype or shitcoins created by celebrities.
Celebrity shitcoins — initially pumped up and then dumped — have been quite common, especially artist tokens or official tokens such as $TRUMP, which were initially pumped up hard and then dumped after the hype died down.
Are there many victims? Of course, those who FOMOed in order to make a profit but ended up suffering losses.
I won't buy shitcoins even if they are world-famous celebrities.