I understand why we're pushing for more when we're in that winning side. That's because we feel lucky and likely to win more and that's the reason why we want to keep on doing it. And we're in the adrenaline rush during that time and that's the reason why we're trying to make something out of that momentum and if we're winning at that time, we think that we should go for more. But in the end, we realize that it's not as good as what we're thinking and we're only losing it because we didn't take the profits that should have been for us already.
You are right and this is why I believe that before we start gambling, we should have a strategy where we set an expected winning amount as well as an amount we can afford to lose, and always keep a realistic amount in place so that we don't exhaust our bankroll before we touch the winning amount every time. And besides, I think that if gambling is done this way, we won't suffer too much from the loss.
And if we lose control and repeatedly chase a limited amount, we will develop a gambling addiction, which will lead to even more terrible consequences.