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Nevertheless, I don’t know what it takes to sponsor big teams, but they can still try any big team or even try Sunderland that just got promoted this time because they are good and will surely remain in the Premier League this season.
Mate it definitely cost a lot of money to sponsor such big club like Leicester United, and we should applaud BC game for this great move that put them in the international leagues stadium for all season, but now we see that the sponsorship have ended and it will be review only if the team confirmed to have renew their contract with Leicester football team.
it cost a shit ton of money. i looked it up, and it was a $40 million deal for two years (2024/25 and 2025/26 season).
but i assume bc.game only paid half since Leicester City ended it after just one year.