People have been pirating movies, music, and whatever else since the 90s (and that's just as far back as I can remember).  It kind of surprises me that piracy has taken a huge chunk of profit out of the music business and yet that industry never really cracked down on piracy in earnest.  There was a time when people were getting sued, but that didn't last for long.  That tells me that pretty much nobody cares if stuff gets pirated, including the government.

What I hate, absolutely hate, is that this subscription model has been adopted by so many industries because it's such a money-maker.  I've heard about having to subscribe to having your seats heated in the car that you bought....and damned if that isn't taking things way too far IMO.