If they are consistent posting give aways and other updates there's good chance that their brand grows. For now they need to explore lots of ways to gather more exposure so that TON Poker will be known by lots of players not only in Bitcointalk but also even on X and other social media platforms.
In a competitive settings, brands explores available means of surving and growing, you know, with what we have seen so far, theres competition here and TON Poker should strategically adopt some means that can get the attention of players here in this community, do you know why the really need to get more smart in this forum, this forum is housing different gambling brands, so they must think of something very different from other poker stuff, although your advise is very good because I believe in versatility because it also helps in achieving aim as quick as possible.