Atletico obviously need a new face as their coach. Simeone has been staying there too long, and time to replace him with a young, fresh and creative manager. If he still there, i don't think Atletico will better. He spent alot, but always got nothing. Time to sack him.
Atletico indeed started the season poorly. The draw against Elche and the defeat to Espanyol are clearly results that were not expected. If Simeone can quickly improve performance and build the team's confidence throughout this season, he might be retained. But if his performance in the first half of the season does not improve, he may indeed have to be replaced.