Jaymes held votes to determine what the customer base wanted to purchase from the store, and stocked the store accordingly. He didn't just arbitrarily chose cards which were too expensive.
But then again, unless you are China, mixing economic models is a no go.
If Jaymes wanted a democracy, he should have made a real IPO, where shareholders get a % of the profit and a % of the votes.
It is a small business, not a major corporation... he wanted investors (well... donators) not business partner... (and the deal was pretty clear from the start... only some IPOer didn't understand it and thought they were business partner and had a say in the business decision)