Same way sounds can make someone an irresponsible gambler ...
Sounds indeed have a way of elevating the experience of gambling, not just gambling, even watching sports without the commentary and chants of supporters is a totally different experience. This is why games have a sound to improve the experience.
It has been part of the ways of how we gamble and it's a fact that without such, gambling isn't exciting anymore. And that's a good comparison with the sports commentary.
It's true that there is no life if there are no commentators or those people who tells the play by play even if they're already visible to the watchers.
The excitement is there when we hear those sounds and noise and that's why it is also playing our minds and emotions when we hear them.