For those who dont know what IP  (Intellectual Property) games mean, because I see a lot of persons are avoiding this topic but I think this is unique.
IP games are games that portrays a true character from a story, brand or design. For example Call of duty, Grand Theft, God of war, Spider Man.

When I was growing up, I played Super Mario in SEGA. So imagine these games and their characteristics integrated into an online casinos, it will attract more people into gambling.