I totally agree with this.
These kinds of contests (wagering leaderboard, high multiplier...) are the most effective promotional strategies for attracting gamblers and turning them into loyal customers.
The big reason for this is because of how engaging they can be. Gamblers will not even know when they are becoming loyal customers because these promotional strategy will have them always wanting to come back to the platform.
yes, but at the same time it's a double edged sword strategy, because as soon as they stop those promotions, a lot of players would leave as they are not there for what the casino has to offers overall, they are only there for the wagering leaderboard and the contests.
and you can already see this if you compare the numbers of the first leaderboard and the current one.
The intention of these promotions is to expose the other services of the casino and their services in general to the community that have been lured with specially tailored promotions. On exposure to how efficient the services of the casino are, many of them who actually know the value of good service will stick around long after the promotions have even ended. Those who do not stay probably are not meant to stay.
The promotions bring exposure to the platform.
With the actions of the YEET team, they are doing a good job.