I totally agree with this.
These kinds of contests (wagering leaderboard, high multiplier...) are the most effective promotional strategies for attracting gamblers and turning them into loyal customers.
The big reason for this is because of how engaging they can be. Gamblers will not even know when they are becoming loyal customers because these promotional strategy will have them always wanting to come back to the platform.
yes, but at the same time it's a double edged sword strategy, because as soon as they stop those promotions, a lot of players would leave as they are not there for what the casino has to offers overall, they are only there for the wagering leaderboard and the contests.
and you can already see this if you compare the numbers of the first leaderboard and the current one.
Well, a lot of gamblers may join a new platform where they never played before, only to avail offers and bonuses, but that does not mean that those gamblers would go away once the promotion is over. Actually, it depends upon the services they got during the promotion period. If the casino had good customer support, the games were fair, and the interface was attractive, some of the gamblers may even stay after the bonus period is over.
Additionally, the casino offers promotions with the intention of attracting gamblers to their platform and then retaining them. For this, they may keep offering something and keep the gamblers engaged.