Casinos are a multi-million dollar industry, just like console gaming. Just like the console wars a few years ago, there was complete exclusivity for some IPs, and this maintained a specific audience for each console, just like Mario and Nintendo. I wonder if this is just starting or if it was designed for online casinos.
I'm not talking about rehashing something that already exists; I'm talking about creating original games that grab users' attention and guarantee player loyalty.
Perhaps this is the future of casinos. Imagine having exclusivity for a specific game, and if it were successful, casinos would have a ton of customers almost guaranteed.
Exclusive IP is already here, it is not a thing of the future. While live-casino providers create branded, operator only tables to increase loyalty, operators use in house or exclusive titles to stand out & draw in customers, think of DraftKings own studio games. Additionally some slots are completely blocked off, Big wins frequently feature BetMGMs exclusive progressive, MGM Grand Millions. Timed exclusives are excellent for player choice & liquidity however poor for acquisition & retention. Instead of just copycat lobbying, I think we will see more console war vibes, content + promos + jackpots and etc... Select the platform that offers the exclusives you truly desire.