There's no way it should be normalized when it is going to have some negative implications to the younger people who are also watching the games. These TV channels are paid handsomely for those ads and to see the worse side of it, they display the ads within just a short frame of times simultaneously and you might not even enjoy the game because of how ads continuously interrupts the it. I wouldn't want this to be normalized.
TV channels of course get a lot of money for this, but in my country I also see more and more advertising and if I understand that it will not work on me, because I understand perfectly well how it works, then it will have an effect on other people. By the way, today I heard an advertisement for a gambling establishment on the radio and it was just awful and annoying, it seemed to me that soon I would start to hate it. It seems that in their marketing they understand that the main thing is for listeners to remember the name of the establishment, even with bad advertising methods that simply irritate many.
The truth is when gambling ads keep popping up everywhere, especially in places like sports games where families and kids are tuned in, it’s a subtle way of making something harmful look normal, almost like it belongs there, when in reality it doesn’t. The problem is the constant repetition, those ads aren’t created to inform, they’re created to stick, even if the commercial feels annoying, it still leaves the name in your mind, that’s the trick, and eventually someone curious or vulnerable will give it a try, that’s exactly what these companies want.
Younger people are the ones most at risk, because they don’t have the experience to filter out manipulative marketing, they see flashy images, promises of quick wins, fun music, and they connect gambling with excitement and sports, without realizing the dangers that come after. Instead of being just background noise, these ads slowly shape perception, they tell people gambling is part of culture, part of entertainment, but the reality is that it only benefits the casino industry while regular people pay the price through losses, debts, and in many cases family struggles. Normalization of gambling ads is dangerous because it doesn’t stop at being irritating—it chips away at awareness until the idea of gambling feels casual, when it should always come with a warning.