Why are people still falling for these celebrities tokens?

More than 51800 traders lost while they invested on this token among the 70200 people that invested on the token. Among the people that list money, 3 traders lost over $1 million.

The token first increase 14000% before falling 80% according to the news. I am not tracking the token and I will not. So maybe it has fallen more.

https://startupnews.fyi/2025/08/28/51000-traders-lost-74m-while-11-netted-1m/