Any type of sport will certainly expect gambling to provide financial benefits in terms of sponsorship, which will of course be a great advantage if cooperation is established, and the fact that there is currently a lot of sponsorship for gambling in sports is proof of this. On the other hand, gambling also benefits from this arrangement, as commercial interests are paramount. Whether one likes it or not, gambling cannot be separated from sports at this point, as they now seem to be benefiting from a mutually beneficial symbiosis.
You see gambling (online casinos), all sports games, sports channels, big brands, and media stations are inclusively cooperating together. They work hand in hand to make the sports entertainment industry grow and make money. Not that they cant do without one another, but the cooperation pushed for more awareness and promotes them to the general public. In the end, they both benefit based on the agreement in the written documents.