No casino is profitable running BTT exclusive contests lol. These contests are not for profit (at least not for short term direct profit from the contests). BTT has superior SEO opportunities for any crypto based casino, no other crypto forum can match the authenticity and organic buzz which BTT can provide. Consider it as a the collaboration effort with the OG community alongside signature campaigns.
The more efforts one casino will put in, with the long term approach in the mind, the more chances of success are there.
Just my 2 cents.
Marketing must be planned and executed together with proper platform development, game launches, feature upgrades as well as other marketing programs. Together, many things must be combined well enough to gain good effects from marketing, that are helpful to reduce unnecessary money spent for marketing initiatives.
Contests in the forum usually are hosted by companies together with signature campaigns as those marketing types can support each other and running only contest or only signature campaign possibly reduce marketing effets. It depends on their available budget as well as marketing mindset but if budget is available and those activities are feasible for the company, they would like to run some marketing programs simultaneously.