The only reason you feel that way is because more people are attracted to BTC's speculative nature due to its volatility, rather than its code or the underlying technology on which it was built. However, it does not make your statement true.
Nobody cares about BTC music, whatever that is by the way, or a T-shirt with BTC on it. What pushes adoption is BTC's rise in price and investors confidence in BTC. However, take note that the confidence is derived from the technology, the fact that there is no third party control, it is censorship resistant and there is no single point of failure, it is decentralized and no entity can shut it down, etc, these and more is what gives people confidence to buy BTC, and that us why countries and companies are buying BTC.