Been a while since i see BC.Game ads around the forum until i just checked to see that their signatures campaign have been paused, for me this is not a good one from the team considering their level of exposure and community base, it make alot of sense if theirncan keep at it to mentain their presence here in the forum.
Every signature campaign or advertisement program has an end. It can end for various reasons, goal achieved, run out of budget, tried different place to advertise casino. Signature campaign has ended, but I still see their banners on different crypto related news pages. I think signature campaign has ended because planned budget has ended. Because at first weekly payment and number of participants was greater than at the moment when campaign has ended.
You are absolutely right that everything has an end and promotions and marketing have time frame, between that also we have seen some companies that have build a lot of presence and big community based having this long terms mindset and decide to not go off the scene that their already spent so much money to build, bc.game have been around this forum for quite a long time with their promotion, and now the best it goodby just a week and their ads are no longer visible, for a big campaign like that, it make no much sense to me if the company have the revenue to continue why not but not mandatory because their may have other aspects to concentrate on.