This is what has been happening in the world of Bitcoin. The more the adoption and engagements (talks about it for popularity and pumping liquidity into it), the higher the price of Bitcoin. This adoption and engagements are what caused the popular tradition of 4-cycle engagements, and that is why no matter how Bitcoin sold off, when the bullish period comes, nothing can stop it from buying before, and more demand will come into play as a result of FOMO. This is why the price of Bitcoin insanely climb at that time.